ANZMAC 2010 acknowledges the generous support from GOLD sponsor Monash University, and the many other sponsors who have supported the 2010 Conference.

Special Sessions

A total of five selected special interest sessions will run throughout the conference with some of our Marketing community's most senior academics presenting and discussing topical issues in our field.  There is a President’s Session that features the participation of ANZMAC Fellows, a session on Methodology and Paradigm Wars, Marketing and the Sustainable Society, Marketing and Entrepreneurship and finally an interesting session on Measurement Issues with 2-point Scales hosted by John Rossiter.  Keeping with usual practice, the conference will also have a “Meet the Editors” session for the latest news on the world of journal publications.

Competitive Papers

This year 341 papers are presented in 18 tracks. All of these papers underwent a formal double-blind review process and all papers which have passed the competitive review process are accepted for presentation at ANZMAC 2010.   These papers conform with the academic research conference guidelines as set down by the Department of Innovation, Industry, Science and Research (DIISR), and other organisations. For Australian delegates, all such papers which have passed the competitive review process are accepted for presentation at ANZMAC 2010.  Proceedings are Category E, Conference Publications: E1 * Full Written Paper * Refereed.  ANZMAC 2010 also complies with the requirements of the Performance-Based Research Fund administered by the Tertiary Education Commission and other organisations. For New Zealand delegates, the Proceedings are classed as Quality-Assured Conference Papers (Refereed).

Competitive papers submitted in 2010 totalled 479 manuscripts with 341 papers accepted for presentation. A large number of high quality submissions were received and with a rejection rate of 29%, the calibre of papers presented at the Conference is of a very high standard. These figures show the importance of the review process - not simply in helping us to select the best papers, but also in providing feedback for authors and assisting in the process of paper revision and re-submission.

Paper submission and review process

All of the papers in this conference have been subjected to a double-blind refereeing process. Papers written by academic members of the ANZMAC 2010 Organising Committee and Track Chairs were also double-blind reviewed using the same refereeing process, with particular precautions taken to protect the anonymity of authors and reviewers. We gratefully acknowledge the 402 reviewers who contributed their time and experience to this process.

The information contained in this book of abstracts is correct as best we were able to determine at the time of publishing. Considerable effort was made to include all papers in the proceedings and the accompanying book of abstracts, and to the best of our knowledge all papers accepted for presentation at the conference are included. Author and paper details have been checked and edited with information provided to us by the authors.

Competitive papers submitted to the ANZMAC 2010 conference are required to adhere to strict style and length requirement. It should be noted that all successful authors were issued with guidelines for the preparation of the final electronic copy. The maximum length of all papers was five (5) pages plus a title page with abstracts and references (inclusive of all figures, tables, etc.). This guideline was imposed throughout. 

By submitting their work for presentation at the Conference, authors have assigned to ANZMAC and the University of Canterbury, a non-exclusive, royalty free copyright licence to use their work and publish it in full or in part in the proceedings and on the World Wide Web with the ANZMAC Conference papers or for any other purpose in connection with the ANZMAC Conference.

The ANZMAC 2010 Conference Proceedings have been made available to all delegates in digital form via a memory stick and will also be uploaded on the ANZMAC 2010 website (www.anzmac2010.org) and will also be available via the ANZMAC organisation website (www.anzmac.org).  The abstracts for these papers also appear in the printed "ANZMAC 2010 Book of Abstracts" provided to all delegates.

Associate Professor David Fortin and Dr Lucie K. Ozanne
Department of Management
University of Canterbury