The support of our Conference Sponsors is gratefully acknowledged

Gold Sponsor

Monash University
Business and Economics

Monash University

Track Sponsors
Branding
Victoria University
Victoria University
Business Relationships
and Networks
AUT University
Faculty of Business and Law 		AUT University
Consumer Behaviour (A) Empirical Studies and/or Experiments  
Monash University 		Monash University
Consumer Behaviour (B) Exploration Studies and/or Conceptual models  
John Wiley & Sons 		John Wiley & Sons
Corporate Social Responsibility and Ethics
Deakin University 		Deakin University Australia
Distribution Channels and Supply Chain Management
Emerald Insight 		Emerald Insight

Electronic Marketing
ANZMAC at
Otago University

Otago University, School of Business
Entrepreneurship, Innovation and New Product Development
Edith Cowan University
Faculty of Business & Law, Edith Cowan University

International and
Cross-Cultural Marketing
Macquarie University

Macquarie University

Doctoral Colloquium Sponsor

Business School –
University of Auckland

 Business School University of Auckland

Welcome Function
Emerald Insight Emerald Insight
UQ Business School,
The University of Queensland 		UQ Business School

Lunch, Morning and Afternoon Tea Breaks
Edith Cowan
University 		Faculty of Business & Law, Edith Cowan University
La Trobe University La Trobe University
Department of Marketing
University of Otago 		Otago University, School of Business

 

Sponsorship Contact:
Dr Jörg Finsterwalder
Department of Management
Tel: +64 3 3642987 ext 8614
or email: joerg.finsterwalder@canterbury.ac.nz

  

Bronze Sponsor

Edith Cowan University

Faculty of Business & Law, Edith Cowan University

Track Sponsors
Marketing Communications
Queensland University
of Technology 		Queensland University of Technology
Marketing Education
Oxford University Press, Australia & New Zealand 		Oxford University Press
Marketing Metrics and Modelling
University of South Australia 		Ehrenberg-Bass Institite for Marketing Science
Marketing Research
and Research Methodologies
UQ Business School,
The University of Queensland 		UQ Business School
Retailing, Pricing and Personal Selling
University of Canterbury 		University of Canterbury
Services Marketing
Queensland University of Technology 		Queensland University of Technology
Social, Not-For-Profit and Sustainable Marketing
Emerald Insight 		Emerald Insight


Strategic Marketing
Flinders Business School

 Flinders University
Tourism, Sports, Arts
and Heritage Marketing
Australian School of Business
University of New South Wales 		Australian School of Business, University of New South Wales

Exhibitors
Cengage Learning Cengage Learning
Edith Cowan
University 		Faculty of Business & Law, Edith Cowan University

Emerald Insight 		Emerald Insight
Interpretive
Simulations 		Interpretive Simulations
Monash University
Business and Economics 		Monash University
MyOpinions My Opinions
Pearson Pearson
Research Now Research Now
Tilde University Press Tilde University Press

First Published 2010
By Department of Management, College of Business and Economics
University of Canterbury
For the ANZMAC 2010 Conference

Edited by: Dr Paul Ballantine and Dr Jörg Finsterwalder
Department of Management
University of Canterbury

ISBN: 978-0-473-17820-8

CONFERENCE SECRETARIAT
The Conference Company
PO Box 3727, CMSC
Christchurch 8140
New Zealand
Tel: +64 3 365 2217
Fax: +64 3 365 2247
info@tcc.co.nz


This medium contains papers which have been accepted as fully refereed for the ANZMAC 2010 Conference.
All papers have been subject to a double-blind peer reviewing process in accordance with DIISR requirements.
ANZMAC Website: www.anzmac.org

This content and any opinions expressed represent the views of the authors only.  This publication is copyright.
Apart from fair dealing for the purpose of private study, research, criticism or review as
permitted under the Copyright Act, no part may be reproduced without prior written permission from the Publisher.