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Best Papers
When Less Is More: Branding, Plain Packaging and Young Adult Smokers
Hoek, Janet; Wong, Christiane; Gendall, Phil; Louviere, Jordan; Cong, Karen
Effective Returns Management: Enhancing Retailer-Supplier Relationships
Frankel, Robert; Mollenkopf, Diane; Russo, Ivan
The Differential Effects of Retail Attribute on Utilitarian versus Hedonic Shopping Value
Olsen, Svein Ottar; Skallerud, Kåre
Against Medical Advice: The Anti-consumption of Vaccines
Lee, Michael SW; Male, Mike
Toddler Milk Advertising in Australia: The Infant Formula Ads We Have When We Don't Have Infant Formula Ads
Berry, Nina; Jones, Sandra; Iverson, Don
Fit as Matching in Distribution Flexibility Strategies: An Exploratory Multiple Case Study
Yu, Kangkang; Cadeaux, Jack; Song, Hua
Examining the Effects of Perceived Web Innovativeness in E-Retailing
Carlson, Jamie; O'Cass, Aron
Leveraging Brand Associations in Developing Line Extensions
Wilkie, Dean; Johnson, Lester; White, Lesley
Personal Values and Mall Shopping Behavior: The Mediating Role of Attitudes of Chinese and Thai Consumers
Cai, Yuanfeng; Shannon, Randall
Communication Matters: The Relevance of Communication Management in the Customer-Company Interface
Wagner, Olivia; Stokburger-Sauer, Nicola; Teichmann, Karin
Does Relationship Marketing Stem First-Year Student Attrition?
Raciti, Maria
Integration of Technology Perceptions in Discrete Choice Experiments: Connecting CBC and TAM via the No-Choice-Option
Messerschmidt, Christian M.; Lilienthal, Markus; Skiera, Bernd
Assessing the Validity of Brand Equity Constructs: A Comparison of Two Approaches
Menictas, Con; Wang, Paul; Louviere, Jordan
Fairly Sold? 'Doing More' With Fair Trade Coffee in Cafes
Murphy, Andrew; Jenner-Leuthart, Ben
Don't Care about Service Recovery - Inertia Effects buffer the Impact of Complaint Satisfaction
Brock, Christian; Blut, Markus; Evanschitzky, Heiner; Kenning, Peter
The Role of Mother-centred Factors Influencing the Complex Social Behaviour of Breastfeeding: Social Support and Self-efficacy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine
Creative Consumers: Awareness, Attitude + Action - Instrument + Preliminary Results
Campbell, Colin; Bethon, Pierrer; Pitt, Leyland; McCarthy, Ian
Destination Personality: Cross-country Comparisons
Lee, Julie; Soutar, Geoff; Quintal, Vanessa
01. Branding | BACK TO THE TOP>
Passion for the Brand and Consumer Brand Relationships
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre
Employee's Perceptions of Rebranding Process: Case Study of Rebranding of an Australian Supermarket Chain
Beus, Shenae; Matanda, Margaret Jekanyika
When Less Is More: Branding, Plain Packaging and Young Adult Smokers
Hoek, Janet; Wong, Christiane; Gendall, Phil; Louviere, Jordan; Cong, Karen
Jerry Seinfeld: Exploring Human Brand Associations
Ilicic, Jasmina; Webster, Cynthia M.
Brand Authenticity: Scale Development and Validation
Kadirov, Djavlonbek
Incidence and Factors Influencing Brand Trial in the Whisky Market
Kapulski, Natasha; Bogomolova, Svetlana; Lockshin, Larry
Multitier Brand Influence on Premium Private Label Products
Lee, Jong-Ho; Garrett, Tony; Lee, Sungku
Examining the Antecedents of Store Brand Purchase Intention: A Contingency Approach
Leong, Sun May; Yap, Sheau Fen; Liew, Kok Hong
Doing More With Less: Toward A Parsimonious Approach to Examining Brand Luxury
Miller, Karen; Mills, Michael
I Don't Like it so I Don't Buy it - Negative Perceptions and Private Label Brands
Nenycz-Thiel, Magda; Winchester, Maxwell
Growth Willingness and Market Orientation as Antecedents of Brand Orientation
Párdányi, Szandra; Tuominen, Sasu; Reijonen, Helen; Laukkanen, Tommi
Developing Memory Structures for Brand Identity Elements in Packaged Goods Markets
Romaniuk, Jenni; Nenycz-Thiel, Magda; Hartnett, Nicole; Corsi, Armando
A Sport Celebrity Image Model: Focusing Efforts to Improve Outcomes
Sassenberg, Anne-Marie; Verreynne, Martie-Louise
A New Brand Commitment Scale for Market Segmentation
Shuv-Ami, Avichai
An Exploration of the Propensity of Consumers to Recall Brand Associations for Fabricated Brands
Vieceli, Julian; Chifamba, Clive
02. Business Relationships and Networks | BACK TO THE TOP>
Effective Returns Management: Enhancing Retailer-Supplier Relationships
Frankel, Robert; Mollenkopf, Diane; Russo, Ivan
Does Firm Location Influence the Export Performance of Australian SMEs?
Freeman, Joanne; Lawley, Meredith; Styles, Chris
Modelling the Dynamics of Relations and Networks in B2B Markets - First Steps of a Research Project
Held, Fabian; Marks, Robert; Wilkinson, Ian; Young, Louise
Effects of the Perceived Quality of the Bonus Compensation System on the Key Account Manager Job Performance
Mahlamäki, Tommi; Leppänen, Marja; Mikkola, Toni
Networks and Networking: What's Social and What's Business?
Marroun, Sana; Young, Louise
Does Understanding of Network Context by Actors Really Matter?
Martin, Simon; Palakshappa, Nitha; Benson-Rea, Maureen
Value System Innovation in a Stagnant Industry
Möller, Kristian; Laukkanen, Mikko; Salo, Jari
How Is Customer Relationship Investment Transformed into Relationship Commitment: The Case of China
Shi, Yizheng; Shi, Guicheng; Chan, Allan; Fam, Kim-Shyan
The Agents' Socially Desirable Responding (ASDR) Scale in an Australian Professional Service Setting
Soutar, Geoff; Sweeney, Jill
Strategic Account Management Programs: Identifying Design Elements and Best Practices
Storbacka, Kaj
Trust, Commitment and Satisfaction: New Perspectives from Business-to-business (B2B) Financial Services Relationships in South Africa
Theron, Edwin; Terblanche, Nic; Boshoff, Christo
Buyer-Seller Relationship Taxonomies in Stable and Unstable Environments
Wilkinson, Ian; Wong, Charles; Young, Louise
03. Consumer Behaviour (A) Empirical Studies and/or Experiments
BACK TO THE TOP>
The Temporal Construal of Work and Leisure Results in Illusory Daily Mood Patterns
Areni, Charles; Burger, Mitchell
Sounding it out! Phonetic Symbolism and Children's Brand Name Preference
Baxter, Stacey; Lowrey, Tina
Inattentional Learning of Brand Associations
Chylinski, Mathew; Lau, William
Demographic Bases of Word of Mouth
East, Robert; Lomax, Wendy
The Structure of Customer Behaviour among University Students
Eisingerné Balassa, Boglárka
Problem-Solution Framing: A New Look at Framing Effects in Advertising
El Jurdi, Hounaida; Fernandez, Karen
It's about Me, You, You and You...: Social and Task-oriented Customer Engagement in a Group Service Encounter
Finsterwalder, Jörg; Kuppelwieser, Volker
The Shopping Behaviors of Fashion Innovative Thai Consumers
Jantarat, Jaratchwahn; Laisawat, Sarinya; Shannon, Randall
The Dark Side of Brand Equity
Korkofingas, Con; Ang, Lawrence
Spill-over: The Effects of Product Recall on Private Labels versus National Brands
Korkofingas, Con; Ang, Lawrence
The Roles of Consumers' Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands
Latter, Chelsey; Phau, Ian; Marchegiani, Chris
The Effect of Food Toppings on Calorie Estimation and Consumption Volume
Lei, Jing; Jiang, Ying
'Building-Up' versus 'Paring-Down' Customisation Strategies: The Influence of Recommendations Made by the Firm On Consumer Decision Making
Nagpal, Anish; Coker, Brent
The Differential Effects of Retail Attribute on Utilitarian versus Hedonic Shopping Value
Olsen, Svein Ottar; Skallerud, Kåre
A Hierarchical Model of Virtual Experience (VE) and Its Influence on Customer Perceived Value and Loyalty
Piyathasanan, Bhuminan; de Ruyter, Ko; Wetzels, Martin; Patterson, Paul; Mathies, Christine
Parental Control and Teenagers Television Involvement in a Developing Country
Rahman, Syed; Haq, Md.
Can Customers' Be Classified Using Facial Expressions?
Shergill, Gurvinder; Fourie, Leon; Sarrafzadeh, Abdolhossein; Chu, Minhao
Consumers' Impulse Buying of Ready Meals
Skallerud, Kåre; Olsen, Svein Ottar
Consumer Attitude Confusion, Mental Imagery and Purchase Intentions
Small, Felicity
Segmentation Analysis: an Empirical Study of the Two-Wheeler Owner's Purchase Intentions for the Small Car-Nano
Sondhi, Neena
Would You Recommend Counterfeit Goods? Examining Consumer Recommendations to Friends
Steel, Marion; Nguyen, Diep Bich; Munshaw-Bajaj, Neha; Reid, Mike
The Demographic Composition and Consumer Goods Buying Behaviour of Light TV Viewers
Taylor, Jennifer; Ceber, Melanie
Measuring Relationship Quality in a Membership Association
Vincent, Nathan; Winzar, Hume; Webster, Cynthia
Modelling the Complex Choices of a Business Purchase
Wright, Owen; Winzar, Hume
Marketing to Healthy Lifestyle Segment in Today's Competitive Environment
Yap, Sheau Fen; Othman, Md Nor; Lim, Lynn L K
The Effect of Third-Party Product Reviews on Product Choice
Ziniel, Wolfgang
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models
BACK TO THE TOP>
Identification of the Factor Components Influencing the Continued Use of Internet Banking By Australian Consumers
Adapa, Sujana
Exploring Consumer's Propensity to Resist Marketers' Influences
Banikema, Annie Stéphanie
The Influence of Communication Sources on a Student's Evaluation of University Selection: A Regional University Study
Bilbe, Ashleigh; Rose, Janelle
A Conceptual Framework for Investigating Fish Consumption in Australia
Birch, Dawn; Lawley, Meredith
Engagement with Social Media and Outcomes for Brands: A Conceptual Framework
Bond, Camilla
Consumer Innovativeness and Chinese's Really New Product Adoption Behaviour
Chao, Chih-Wei; Reid, Mike
Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students
Chatzidakis, Andreas; Piacentini, Maria; Banister, Emma
Targeting Gay Men: The Cryptic Marketing Approach
Choong, Kelly
Children's Selection of Fruit and Vegetables in a ''Dream versus Healthy' Lunch-box Survey
Dresler-Hawke, Emma; Whitehead, Dean; Jin, Ying
Cosmopolitan Communities
Figueiredo, Bernardo; Cayla, Julien
UK Expatriate Self Identity and the UK Election: A Working Paper
Garry, Tony; Roper, Stuart
Organic Food: How Choice of Retail Outlet Determines Purchase Behavior
Henryks, Joanna; Pearson, David
It's a Family Affair: Mothers, Daughters and Siblings Shopping Experiences
Huddleston, Patricia; Schrader, Jodi; Minahan, Stella
Negotiating Stigmas: Contributions from A Narrative Approach
Koivisto, Elina Maria; Toyoki, Sammy; Salo, Jari; Sihvonen, Antti
Luxury and Haute Couture in the Generation Y Market: Consumers' Need for Uniqueness and Status Consumption
Latter, Chelsey; Phau, Ian; Marchegiani, Chris
Against Medical Advice: The Anti-consumption of Vaccines
Lee, Michael SW; Male, Mike
The Role of Parents in Children's Overseas Education Institution Choices: A Study of Chinese Families
Lee, Christina; Morrish, Sussie
Exploring the Role of Putative Human Pheromones in Consumer Behaviour
Li, Colin; Chylinski, Mathew
Public Attitudes towards the "Customer" Metaphor in Social Institutions: An Exploratory Study in Hong Kong and Singapore
Mak, Angela Ka Ying; Leung, Vivien; Hutton, James
Online Social Networks and Friending Behaviour: A Self-Determination Theory Perspective
Miller, Lucy; Prior, Daniel
Exploring Consumer Choices in Shopping for Authentic and Counterfeit Goods
Munshaw-Bajaj, Neha; Steel, Marion
The Importance of Mobile Phone Applications to Young Consumers: An Exploratory Study in Malaysia
Ng, Poh Yen; Voges, Kevin; Goi, Chai Lee
An Exploratory Study into Influence of Corporate Social Responsibility on Consumer Price Sensitivity
Petricevic, Tatjana; Bell, Ralitza
Distinctive Elements in Packaging (FMCG): An Exploratory Study
Piñero, Maria A; Lockshin, Larry; Kennedy, Rachel; Corsi, Armando
A Novel Romance: Conceptualising Emotional Attachment as a Barrier to Adoption
Read, Wayne; McQuilken, Lisa; Robertson, Nichola
Is a 'Niche' Brand in the Market also a 'Niche' in Consumers' Mind?
Stocchi, Lara; Wright, Malcolm; Guerini, Carolina
Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Conceptual Model.
Sun, Gong; D'Alessandro, Steven; Winzar, Hume
Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers
Teo, Theresa; Uncles, Mark D.; Burford, Marion R.
Predictors of Attitude and Intention to Revisit a Winescape
Thomas, Ben; Quintal, Vanessa; Phau, Ian
Anticipated Consumption: Leading the Customer Experience
Turnbull, John
Online Brand Community as a Social Apparatus
Weijo, Henri; Hietanen, Joel; Aspara, Jaakko; Luoma, Jukka; Vassinen, Antti
Privacy from a Consumer's Perspective: Shared Meanings and Goals
Yap, Jo En; Beverland, Michael B.; Bove, Liliana L.
05. Corporate Social Responsibility and Ethics | BACK TO THE TOP>
Strategic Phlanthropy in a Turkish Tourism Context
Akdemir, Atay; Atay, Lütfi; Marangoz, Mehmet; Hall, Edward John; Polonsky, Michael J; Viecili, Julian
Exploring Patterns of Corporate Community Involvement in Social Impact Measurement
Arli, Denni; Cadeaux, Jack; Zappalà, Gianni
Toddler Milk Advertising in Australia: The Infant Formula Ads We Have When We Don't Have Infant Formula Ads
Berry, Nina; Jones, Sandra; Iverson, Don
If 1P = 103 W, What Does B=0 Mean?
Hoek, Janet; McCool, Judith; Gendall, Phil; Gifford, Heather; Pirikahu, Gill; Edwards, Richard; Thomson, George; Pene, Gina
Behavioural Dimensions of Financial Decisions From a Chronically Poor Rural Area of Bangladesh
Jackson, Laurel; Low, David
Alcohol Energy Drinks: Is it Time for the Alcohol Industry to Demonstrate some Corporate Social Responsibility?
Jones, Sandra
Point-of-sale Alcohol Promotions in the Perth and Sydney Metropolitan Areas
Jones, Sandra; Barrie, Lance
Indigenous Intellectual Property Rights: Ethical Insights
Kennedy, Ann-Marie; Laczniak, Gene
One Plus One Equals Three; Proactive Partnering Multiplies CSR Benefits
Lodge, Elizabeth; Binney, Wayne; Lloyd-Walker, Beverley
Consumer Investments in Socially Responsible Mutual Funds: Is Customer Satisfaction Dependent on Financial Return or on Social, Environmental and Ethical Quality?
Nilsson, Jonas; Jansson, Johan
Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
O'Brien, Ingrid; Jarvis, Wade; Soutar, Geoff
An Exploration of Ethical Consumers' Response to Social Labelling of Wool Apparel
Sneddon, Joanne; Lee, Julie; Soutar, Geoff
Front of Package Nutritional Icons and their Influence on Adolescent Consumers' Attitude towards and Purchase Intentions of Packaged Food
Stokes, Michael; Goodman, Steve; Rao Hill, Sally
In Times of Need Are There More Reasons to Be Green?
Young, Louise; Benn, Suzanne; Donald, Melissa; Freeman, Lynne; Marroun, Sana
06. Distribution Channels and Supply Chain Management | BACK TO THE TOP>
Interaction of Trust with Transaction Cost Factors on Foreign Entry Mode Choice
Gilmore, Andrew; D'Souza, Clare; Quazi, Ali
Implementing Whole of Chain Analyses for the Seafood Industry: A Toolbox Approach
Howieson, Janet; Lawley, Meredith
The Impact of Product Repeat Purchasing on Supply Chain Strategy
Jarvis, Wade; Golicic, Susan
Relational Effects of Supplier Communication upon Distributor Commitment
Kingshott, Russel PJ; Pickering, Paul
The Impact of Price Satisfaction on Supplier Commitment in the Australian Wine Supply Chain
Somogyi, Simon; Gyau, Amos
Australian Franchising Research: Review, Synthesis and Future Research Directions
Wright, Owen; McAuley, Andrew
Fit as Matching in Distribution Flexibility Strategies: An Exploratory Multiple Case Study
Yu, Kangkang; Cadeaux, Jack; Song, Hua
07. Electronic Marketing | BACK TO THE TOP>
Trade Me: The Building of an Offline Community
Abdul-Ghani, Eathar; Hyde, Kenneth F.; Marshall, Roger
Examining the Effects of Perceived Web Innovativeness in E-Retailing
Carlson, Jamie; O'Cass, Aron
Got any Piggy Sound Effects? Always Amusing. Oink Moo Quak' Exploring Consumer Interactivity in Response to Campaigns Coupling Ubiquitous Media
Davis, Robert; Tiseli, Tuna
Predicting Online Consumer Information Needs Using Heuristics
Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias
An Investigation of the Antecedents for Participation in Malaysian-hosted Online Discussion Forums: Preliminary Results
Haron, Hazliza; Abdur Razzaque, Mohammed
Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application
Klaus, Martin; Schwerdtfeger, Jörg; Wagner, Ralf
Return on Marketing Investments in Two-Sided Markets
Kraemer, Tim; Hinz, Oliver; Skiera, Bernd
What Determines Mobile Banking Non-adoption?
Laukkanen, Tommi; Cruz, Pedro
An Investigation of Viewer's Perception and Acceptance of Digital Signage
Lee, Maria R.; Lan, Yi-Chen
A Proposed Study on Illegal Downloading of Video Games
Liang, Johan; Phau, Ian
Emotional and Rational Homepage Content: Separate Dimensions rather than a Continuum
Manirujjaman, MD; Polonsky, Michael; Robertson, Nichola
Website Globalisation: Analysis of Australian, Chinese and New Zealand University Websites
Moura, Francisco; Deans, Kenneth R.; Xie, Jinhong
Gender Differences in Non-Users' Attitude towards WIG-Cellphone Banking
Nel, Jacques; Raleting, Tsietsi
The E-Novation Project: E-Marketing 2.0 and Beyond
Pattinson, Hugh
Assessing Connectivity in ICT-Driven Consumer Empowerment
Pires, Guilherme; Rita, Paulo; Stanton, John
E-Customer Relative Share of Mind: The Role of Website Quality Dimensions, Sitecustomers' Attitudes and E-Satisfaction
Roy, Sanjit Kumar; Butaney, Gul
What are They Tweeting and Why?: Corporate Twitter Use in Australia and the USA
Soboleva, Alena; Burton, Suzan
From Scrooges to Stewards: How an Empathic Other-Focus Triggers Customer Stewardship in Response to Negative Blog Posts
van Laer, Tom; de Ruyter, Ko; Cox, David
08. Entrepreneurship, Innovation and New Product Development
BACK TO THE TOP>
Exploring Entrepreneurship in Developing Countries: The Case of Vanuatu
Davis, Robert; Tiseli, Tuna; Solomona, Malama
Exploring Entrepreneurship in Tonga: Factors that Constrain and Promote Entrepreneurial Activity
Davis, Robert; Solomona, Malama
Targeting Support to Growth Businesses in a Resource Constrained Environment: Evidence Favour the Use of a Mixed Approach
Gunaratne, Asoka
The Eight Faces of Risk in Entrepreneurial Research
Hamlin, Robert
Business Service Innovation: A Preliminary Conceptual Framework of Success Drivers
Ho, Joanne; Lu, Vinh
An Empirical Test of the Information Processing and Socio-political Perspectives in New Product Development Projects
Massey, Graham; Kyriazis, Elias
Antecedents and Consequences of Intellectual Property Protection in China
Schmidt, Thomas R.W.; Roth, Stefan
Environmental Innovation and Customer Value
Stolze, Hannah; Mollenkopf, Diane; Flint, Daniel
Leveraging Brand Associations in Developing Line Extensions
Wilkie, Dean; Johnson, Lester; White, Lesley
09. International Cross-Cultural Marketing | BACK TO THE TOP>
Causes of Consumer Complaint Behaviour in Saudi Arabia: A Proposed Framework
Badghish, Saeed; Fletcher, Richard; Stanton, John
Personal Values and Mall Shopping Behavior: The Mediating Role of Attitudes of Chinese and Thai Consumers
Cai, Yuanfeng; Shannon, Randall
An Exploratory Study Investigating the Dimensions Influencing Consumers' Purchase Intentions Relating to Organic Food in Urban China
Chen, Jue; Lobo, Antonio
Cultural Pluralism as a Consumption Behaviour
Demangeot, Catherine; Sankaran, K.
Cosmopolitan Transcultures
Figueiredo, Bernardo; Cayla, Julien
Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures
Garbarino, Ellen; Lee, Julie A.; Soutar, Geoffrey N.
New Zealand Niche Export Marketers: Critical Success Factors
Gendall, Phil; Charbonneau, Jan; Henricksen, Brody
The Effect of Fashion Involvement on Shopping Behaviors: An Exploratory Study in Thailand
Jantarat, Jaratchwahn; Laisawat, Sarinya; Shannon, Randall A.
Firm-Level Factors Associated with Export Performance
Kahiya, Eldrede; Dean, David; Heyl, Jeff
When The Packaging Tells More About The Unfamiliar Brands: A Cross-Cultural Research With American and French Consumers
Karsaklian, Eliane
The Impact of Culture on Brand Loyalty - A Study of the Young Affluent Chinese
Mattison Thompson, Frauke; Newman, Alex; Liu, Martin
'Future Money' and its Impact on the Attitudes of Young Chinese towards Saving
Mattison Thompson, Frauke; Worthington, Steve
Relationship Marketing Orientation and Customer Satisfaction: Evidence from Vietnam
Ngo, Liem; Le, Hau Nguyen; Lee, Jenny Ji-Yeon
Decomposing Country of Origin for Services: A Conceptual Model
Quester, Pascale; Veale, Roberta
A Comparative Analysis of Values and Shopping Patterns Among Chinese and Thai Mall Shoppers
Shannon, Randall; Cai, Yuanfeng
Locavors: To Target or Not to Target
Stanton, John; Wiley, James; Wirth, Ferdinand
Do Brands Matter to Chinese Consumers? A Cross-Regional Analysis
Tam, Charles Chin Chiu; Elliott, Greg
Using Brand Knowledge to Predict Beer Brand Preference and Loyalty for Samples of New Frequent Users in Perth and Beijing
Yang, Jinchao (Alex); Mizerski, Richard; Lee, Alvin; Fang, Liu; Olaru, Doina; Chua, Hui Min
Country of Origin Effect and Employer Attractiveness: A Missing Link
Zaveri, Moulik; Mulye, Rajendra
10. Marketing Communications | BACK TO THE TOP>
Representative but Irrelevant Arguments in Advertising
Areni, Charles
Examining the Nature of Australian Child-directed Magazine Advertising
Baxter, Stacey; Perkins, Alicia
How Do Networks Schedule Program Promotions?
Beal, Virginia; Sharp, Byron
Social Media Advertising: An Investigation of Consumer Perceptions, Attitudes, and Preferences for Engagement
Bond, Camilla; Ferraro, Carla; Luxton, Sandra; Sands, Sean
Audience Satisfaction with Television Drama: A Conceptual Model
Gray, David; Dennis, Don
Doing More with Less? Comparing the Effectiveness of Traditional versus Technology-Based and Participant Media Communication
Gruner, Richard; Lukas, Bryan; Homburg, Christian
Examination of the Effects of Corporate Sponsorship on Employees of the Sponsor
Khan, Aila; Stanton, John
The Influence of Product Placement Prominence on Consumer Attitudes and Intentions: A Theoretical Framework
Kozary, Ben; Baxter, Stacey
Consumers Who Don't Want to Look for Information
Lee, Alvin; Chua, Hui Min; Wang, ShaSha
The Impact of Emotion on Effective Packaging for Consumer Goods
Liao, Lewis Xinwei; Lockshin, Larry; Kennedy, Rachel; Corsi, Armando
Accuracy in Word of Mouth Valence Classification: Coder versus Respondents
Nguyen, Cathy; Romaniuk, Jenni
Investigating the Relationship between Branding Execution and Advertisement Liking in Television Advertising
Romaniuk, Jenni; Hartnett, Nicole
The Influence of Perceived Authenticity on Attitudes Towards the Ad
Ross, Louisa; Johnstone, Micael-Lee; Gazely, Aaron
Reaching a Wide Audience in a Fragmented Market: A Lesson from the United Kingdom
Tanusondjaja, Arry; Kennedy, Rachel; Taylor, Jennifer; Riebe, Erica
The Impact of Self Referencing on Lust Filled and Loving Advertising Effectiveness
Veer, Ekant; Storen, Anne Marheim
Communication Matters: The Relevance of Communication Management in the Customer-Company Interface
Wagner, Olivia; Stokburger-Sauer, Nicola; Teichmann, Karin
Ad-Haters: Why Do They Hate the Ad and Will They Still Buy The Brand?
Wight, Samuel; Newstead, Kate
The Role of Sponsor Brand Loyalty in Sponsorship Arrangements - FMCG Context
Woodside, Frances; Summers, Jane
11. Marketing Education | BACK TO THE TOP>
Adopting Educational Technology to Enhance the Marketing Curriculum: Is it Worth the Effort?
Birch, Dawn; Sankey, Michael; Gardiner, Michael
Enhancing Marketing Student Engagement Via Team-Based-Learning
Chad, Paul
Can a Focus on Study Outcomes Make Gleeful Students? Examining Study Outcomes' Mediating Effects on Student Experience and Satisfaction
Chuanuwatanakul, Pattamaporn; Quintal, Vanessa Ann; Shanka, Tekle
Do Students Know Best When it Comes to Assessment? A Best/Worst Analysis of Assessment Choices
D'Alessandro, Steven; Winzar, Hume
An Exploration of Business Communication Course Design
Dawson, Bonnie; Caddy, Ian
International Student Learning and Avatar Collaboration in an Immersive World
Demangeot, Catherine; Ramsay, Howard
Community Engagement and the International Student Experience: A Definition
Fleischman, David; Lawley, Meredith; Raciti, Maria
Critical Friends: Reflections on Peer Review of Teaching
Fulcher, Patricia; Paull, Megan
The Influence of Student Engagement Levels on Satisfaction and Behavioural Intentions
Gray, David; Daymond, Jarryd
To Blend or Not to Blend? Synchronous and Asynchronous Teaching Perspectives in Online Marketing Education
Greenland, Steven; Ho, Henry
Employability and Marketing Education: Insights from the United Kingdom
Heffernan, Troy; Feng, Weizhe; Angell, Robert; Fang, Yan
The Identification of Marketing Focused Employability Attributes for Graduates in China
Heffernan, Troy; Feng, Weizhe; Angell, Robert; Fang, Yan
The Role of Physical Attractiveness in Marketing Education: An Exploratory Study
Ho, Henry; Mulyanegara, Riza
Strategic Marketing of Educational Institutions
Huang, Hsun (Tony); Binney, Wayne; Hede, Anne-Marie
Predicting Faculty Membership - Application of Student Choice Logit Model
Kopanidis, Foula
"I Really still Care about my Teaching": The Impact of Breaches of the Psychological Contract upon Academic Staff within an Australian University
Krivokapic-Skoko, Branka; O'Neill, Grant; Dowell, David
Short three-line Advertisements Reveal Lots of Online Marketing Learning
Ling, Peter
Undergraduate Marketing Students' Preferred Class and Assessment Activities
Marroun, Sana; Thompson, Megan
Behavioural Clusters in Online Learning
Olaru, Doina; Purchase, Sharon; Letch, Nick
Does Relationship Marketing Stem First-Year Student Attrition?
Raciti, Maria
International Students' Perception of the Australian Tertiary Learning Environment
Ringer, Allison; Volkov, Michael; Bridson, Kerrie
Cultural Diversity in the Modern Tertiary Environment: The Role of Assessment and Learning Approaches
Ringer, Allison; Volkov, Michael; Bridson, Kerrie
Exploring Student Preferences for the Master of Marketing
Rundle-Thiele, Sharyn; Buyucek, Nuray
An Exploratory Study on Assessment of Creativity in First-year Undergraduate Marketing Units
von der Heidt, Tania
Experiential Learning and Assessment in First-year Undergraduate Marketing Units: An Exploratory Study
von der Heidt, Tania
Should Students do More? A Case for Peer Learning and Immediate Feedback
Westberg, Kate
12. Marketing Metrics and Modelling | BACK TO THE TOP>
The Evolution of the Relationships Between Product Attributes in Determining Consumers' Behavioural Loyalty
Corsi, Armando Maria; Rungie, Cam
Keep It Simple: Easy Ways To Estimate Choice Models For Single Consumers
Ebling, Christine; Frischknecht, Bart; Louviere, Jordan
Integration of Technology Perceptions in Discrete Choice Experiments: Connecting CBC and TAM via the No-Choice-Option
Messerschmidt, Christian M.; Lilienthal, Markus; Skiera, Bernd
Doing More with Less: Reduced Dual Response
Schlereth, Christian; Skiera, Bernd
Customer-Centric Reporting: An Analysis of Banks to Outline the Decomposition of Customer Business and Non-Customer Business
Schulze, Christian; Bermes, Manuel; Skiera, Bernd
Now or Never: Using the Financial Crisis to Get Serious about Customer Equity in Financial Reporting
Skiera, Bernd; Bermes, Manuel; Horn, Lutz
13. Marketing Research and Research Methodologies | BACK TO THE TOP>
Influences on Survey Response Rates For Online Panels
Anderson, Katherine; Sharp, R. Anne; Reynolds, Scott
The Profile of Bounce Backs in Online Panels and Implications for Representativeness
Anderson, Katherine; Sharp, R. Anne; Moore, Patrick
The Effect of a Chocolate Incentive on Sample Composition and Item Non-response in a Mail Survey
Brennan, Mike; Holdershaw, Judith; Macpherson, Terry
Increasing Response Rates: You CAN Tell a Questionnaire by its Colour
Charbonneau, Jan; Brennan, Mike
Accessing Fruit and Vegetable Consumption Behaviours in Children - Visual Evaluation Techniques
Dresler-Hawke, Emma; Parker, Leigh
The Co-creation Fairytale: What's Behind it and How Companies Can Benefit from it
Gutknecht, Stefanie; Doerflinger, Tim; Froschauer, Malte; Voth, Anna
Why Small Samples Can Increase Accuracy
Hamlin, Robert
Application + Procedure of Grounded Theory: Gaining Insight into Brand Choices
Kapulski, Natasha; Villani, Christopher; Bogomolova, Svetlana
Detecting Attribute by Covariate Interactions in Discrete Choice Model
Kwak, Kyuseop; Wang, Paul; Louviere, Jordan
Marketing Student Perceptions of Market Research as a Career Option
Marshall, Al
Assessing the Validity of Brand Equity Constructs: A Comparison of Two Approaches
Menictas, Con; Wang, Paul; Louviere, Jordan
Cost as a Barrier to Eating Fruit and Vegetables: A Service Design Approach
Parker, Leigh; Dresler-Hawke, Emma
Survey Completion Speed of Online Panellists - The Role of Demographics and Experience
Polonsky, Michael; Vocino, Andrea
Webethnography: A Typology of Online Contexts and Consequent Research Implications
Prior, Daniel; Miller, Lucy
On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research
Salzberger, Thomas; Koller, Monika
Doing More with Less; the Analytical Secrets of Dyadic Data
Watne, Torgeir; Brennan, Linda
The Temporal Stability of a Stochastic Model
Wright, Malcolm; Stocchi, Lara
14. Retailing, Pricing and Personal Selling | BACK TO THE TOP>
Strategic Options for Retailers for Branding Private Label Portfolios
Bakker, Diederich
The Application of Neuro-Linguistic Programming in a Sales Process Context
Borg, Susanne; Freytag, Per
Impulse Buying: A Comparison of Influences for Young and Adult Consumers
Brici, Natalie; Sullivan Mort, Gillian; Hodkinson, Chris
The Influence of Shopping Motivation, Optimum Stimulation Level, Perception of Store Atmosphere, and Satisfaction on Repatronage Intention
Budisantoso, Tjong; Mizerski, Katherine
The Contribution of Salient Mall Attributes to Customer Satisfaction: an Importance-Performance Analysis Across Nations
Cai, Yuanfeng; Shannon, Randall
Building Customer-Equity in Supermarket Retailing
Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale; Herington, Carmel
Retailers' Adoption of Multiple Channels for Transaction: The interplay of Innovation, Market Orientation and Organisational Capabilities
Ferraro, Carla; Sands, Sean
Retail Analytics in the Context of 'Segmentation, Targeting, Optimisation' of the Operations of Convenience Store Franchises
Kolyshkina, Inna; Nankani, Ekta; Simoff, Simeon; Denize, Sara
How the Economic Downturn has Affected Personal Selling Strategies
Marck, Michael; Ennis, Sean; Crawford, Blair
Gender Differences and Store Characteristics: A Study of Australian Supermarket Consumers
Mortimer, Gary; Clarke, Peter
Fairly Sold? 'Doing More' With Fair Trade Coffee in Cafes
Murphy, Andrew; Jenner-Leuthart, Ben
Do You Need to Change Your Store Atmosphere?
Parsons, Andrew; Wilkinson, Helene
The Fascination of Flat-Rates - How Tariffs Influence Consumption Behaviour
Robbert, Thomas; Roth, Stefan
What Channels Should Be Employed? A Comparison of Traditional and Emerging Channel Effects on Perceived Value and Satisfaction
Sands, Sean; Ferraro, Carla; Dagger, Tracey
Retail Mixes in Diverse Retail Formats for Involvement Needs and Customer Loyalty
Terblanche, Nic
An Economic Analysis of the Generic Competition Paradox in the Pharmaceutical Market: The Role of Physician's Prescription Decision
YAMADA, Kenichiro; OHKITA, Kenichi; MINAMIKAWA, Kazumitsu
Effects of Unit Pricing on Consumer Grocery Shopping Behaviour
Yao, Jun; Oppewal, Harmen; He, Yongfu
15. Services Marketing | BACK TO THE TOP>
Macro and Micro Thematic Categories Hindering Customer Adoption of Internet Banking in Australian Context
Adapa, Sujana
Empirical Evidence on the Antecedences of Customer Loyalty
Alfansi, Lizar; Nanere, Marthin; Admaja, Ferry Tema; D'Souza, Clare
Modeling Perceived Value of Professional Business Services
Bell, Ralitza
Don't Care about Service Recovery - Inertia Effects Buffer the Impact of Complaint Satisfaction
Brock, Christian; Blut, Markus; Evanschitzky, Heiner; Kenning, Peter
Exploring Service Industry Culture Transformation as a Consequence of Legislative Change: The Case of the Real Estate Agents Act 2008
Davis, Robert; Crotty, Mary; Hawkins, Roger
Understanding the Role of Service Quality, Customer Involvement and Rapport on Overall Satisfaction in Bangladesh Banking Service
Fatima, Johra; Razzaque, Mohammed
Building Friendships and Relationships: The Role of Conversation in Hairdressing Service Encounters
Garzaniti, Ivana; Pearce, Glenn; Stanton, John
Service Co-creation: Different Meanings for Different Players
Gill, Liz; White, Lesley; Cameron, Ian
Exploring the Emotional Antecedents and Interactions on Nurses' Job Satisfaction, Co-worker Support and Customer Orientation
Gountas, Sandra; Gountas, John
Managerial Service Experience in Public Service Innovation
Helkkula, Anu
Adopting Self Service Technology to Do More with Less
Hilton, Toni; Hughes, Tim; Little, Ed; Marandi, Ebi
The Influence of Service Culture on Customer Service Quality: Local vs. Foreign Service Firms in Emerging Markets
Hoang, Hung; Rao Hill, Sally; Lu, Vinh
The Customer Engagement/Value Interface: Conceptual Model + Research Implications
Hollebeek, Linda
Exploring the Potential Impact of Culture and Language Issues on the Application of Internal Marketing
Huang, Yu-Ting; Rundle-Thiele, Sharyn; King, Ceridwyn
I Can't Get No Satisfaction? - How Different Roles in Customer Groups Influence Satisfaction with the Service
Kuppelwieser, Volker; Finsterwalder, Jörg; Tuzovic, Sven; Simpson, Merlin
How Word of Mouth Behaviour Changes Across Different Types of Services
Lang, Bodo
Gender Differences in the Customer Service Understanding of Frontline Employees
Mathies, Christine; Burford, Marion
There's a Fly in my Soup: The Influence of Service Guarantees and Personal Requests on Customer Voice
McQuilken, Lisa; Robertson, Nichola
Job Satisfaction as a Mediator of the Effects of Psychological Climate Perceptions on Job Performance in Service Firms
Ngo, Liem; Mathies, Christine
The Effect of Accent of Service Employee on Customer Service Evaluation: The Role of Customer Emotions
Rao Hill, Sally; Tombs, Alastair
Relationship between Cognitive Age and Technology Readiness: An Exploratory Analysis of Mature Consumers
Rose, Janelle; Ogunmokun, Gabriel
An Exploratory Study of the Role of Emotional Intelligence and Self-Efficacy on Service Quality and Adherence in a Weight Loss Setting
Snell, Lan; White, Lesley
The Role of Third Places in Reduction of Mental Fatigue
Sweeney, Jill; Rosenbaum, Mark
A Research Proposal to Explore the Factors Influencing Wine Tourist Satisfaction
Thomas, Ben; Quintal, Vanessa; Phau, Ian
They May Play Up but it's Your Fault: The Attributions Toward other Customers
Tombs, Alastair; McColl-Kennedy, Janet R.
Acting Ambidextrously in Retail Banking to Achieve Service and Sales Goals Simultaneously: A Multilevel Perspective
Yu, Ting; Patterson, Paul; de Ruyter, Ko
16. Social, Not-For-Profit and Sustainable Marketing | BACK TO THE TOP>
Evaluating the Impact of the Dandenong Public Drinking Campaign
Barrie, Lance; Jones, Sandra; Macik, Dona; Griffith, Peter
Evaluation of Social Marketing Communication in a Disaster Recovery Organisation
Bell, George; Quazi, Ali; Clayton, Peter
Promoting the Websites of Community-Based Organisations
Bingley, Scott; Burgess, Stephen; Hunter, M Gordon
Introduction of Market Orientation into Charities, Easier Said than Done?
Chad, Paul; Kyriazis, Elias; Motion, Judy
A Competitive Positioning Analysis of UK Universities
Fahy, John; DeLuca, Luigi; Hooley, Graham
An Examination of Outcome Expectancies of Physical Activity as a Function of Stage of Change
Forbes, Sarah; Robertson, Kirsten; Lawson, Rob
Using Social Marketing to Improve Community Cohesion: An Evaluation of an Innovative Communications Training Programme in the East End of London
Fowlie, Julie; Wood, Matthew
Insights into the Barriers and Motivators Impacting Chlamydia Screening Rates amongst Male Students
Fowlie, Julie; Wood, Matthew; Reuter, Julian
Evaluating Tobacco Branding: Implications for Tobacco Control
Gendall, Phil; Hoek, Janet; Gifford, Heather; Pirikahau, Gill; Pene, Gina; McCool, Judith; Edwards, Richard; Thomson, George
Keeping the Faith! An Agenda to Investigate the Decline in Spiritually Based Communities
Granger, Karen; Habel, Cullen; Veale, Roberta
Social Supermarkets: Typology within the Spectrum of Social Enterprises
Holweg, Christina; Lienbacher, Eva; Schnedlitz, Peter
The Influence of Donation Magnitude and the Donation Recipient on Consumer Attitude toward the Offer and Participation Intentions in Cause-Related Marketing
Human, Debbie; Terblanche, Nic
Doing Well By Doing Good with Corporate Volunteering Programs
Johnson, Claire; Quester, Pascale; Plewa, Carolin
Process Evaluation of an Innovative Sun Protection Intervention Targeting Adolescents
Jones, Sandra; Johnson, Keryn; Iverson, Don; Thom, Jeffrey
Health Lifestyle in Pregnancy: How Women See It
Krisjanous, Jayne; Thirkell, Peter
Personal Values and Energy Efficiency
Lawson, Rob; Mirosa, Miranda; Gnoth, Daniel; Hunter, Amy
An Empirical Research of Willingness to Purchase Generic Prescription Medicines
Liang, Johan; Phau, Ian
The Relative Importance of Sustainability, Quality Control Standards and Traceability for Wine Consumers: a Cross-national Segmentation
Loveless, Kellie; Mueller, Simone; Lockshin, Larry; Corsi, Armando Maria
Alcohol Use within the Sibship
McAndrew, Ryan; Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn
Labelling Salt and Food Choice: Why Less is More
McLean, Rachael; Hoek, Janet; Mann, Jim
The Continuum of Influences on Caregivers: A Social Marketing Study of Childhood Obesity
Norton, Julie; Raciti, Maria
The Impact of Alcohol Advertisement Elements on Underage Youth Ad Liking and Desire to Try the Brand
Ouschan, Robyn; Fielder, Lynda; Donovan, Rob
The Role of Mother-centred Factors Influencing the Complex Social Behaviour of Breastfeeding: Social Support and Self-efficacy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine
Sustainable Consumption in Australia: What Do Generation Y Consumers Know about their Food Choices?
Pearson, David; Henryks, Joanna; Rowe, Pia
Understanding Barriers to Blood Donation by Sub-Saharan African Migrants and Refugees: Preliminary Focus Group Results
Polonsky, Michael; Renzaho, Andre; Brijnath, Bianca
Using Targeted Marketing to Increase Foster Carers: Making Smarter Use of Limited Marketing Dollars
Randle, Melanie; Dolnicar, Sara
The Use of Positive Versus Negative Appeals for Foster Care Advertisements
Randle, Melanie; Dolnicar, Sara
A Qualitative Investigation of Socio-cultural Factors Influencing Binge-drinking: A Multi-country Study
Russell-Bennett, Rebekah; Hogan, Steven; Perks, Keith
Banning Retail Use of Plastic Bags: Do Shoppers Do More with Less?
Sharp, R. Anne; Wheeler, Meagan
Service Logic is Ecologic: Doing Less for More
Varey, Richard
17. Strategic Marketing | BACK TO THE TOP>
Key Drivers of Successful Marketing Strategy in Times of Recession Versus Growth
Brooksbank, Roger; Garland, Ron
Creative Consumers: Awareness, Attitude + Action - Instrument + Preliminary Results
Campbell, Colin; Bethon, Pierrer; Pitt, Leyland; McCarthy, Ian
Timing of New Brand Entry and New Brand Performance: A Conceptual Framework and Research Propositions
Chmielewski, Danielle
Implementing Market Orientation in Large Multi-Divisional Organisations
de Leon, Maria-Teresa; Uncles, Mark
The Impact of Marketing Services on Loyalty and Return Business Qualitative Approach
Fazel, Hesham; Guo, Wenxia; Qiu, Pingping
Market Orientation, Innovation Capability and Business Performance: Insights from Different Phases of the Business Cycle
Huhtala, Juho-Petteri; Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; Aspara, Jaakko; Mattila, Pekka
Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda
Koller, Monika; Floh, Arne; Zauner, Alexander; Viola, Loredana
Examining the Role of Value Offering in Creating Competitive Advantages for Street Food Vendors against Restaurants in Mumbai, India
Meshram, Kanika; O'Cass, Aron
Market Validation in the Context of New High-tech Ventures
Miles, Morgan; Little, Victoria; Brookes, Richard; Morrish, Sussie
Marketing Practices of Tropical Fruits Producers and Exporters: A Comparison between Malaysia, Indonesia and Thailand
Mohd Yasin, Norjaya; Abd. Aziz, Norzalita; Ahmas, Azhar
Country or University: How Do Chinese Students and Parents Choose an International Tertiary Education Provider?
Morrish, Sussie; Lee, Christina
Customer Equity Drivers in Prepaid and Postpaid Airtime Markets
Nel, Deon; Lester, Laurence; Chan, Anthony; Pitt, Leyland
Market Orientation and Mode of Focus: An Exploration
Pitt, Leyland; Terblanche, Nic; Nel, Deon; Halvorson, Wade; Crittenden, Victoria; Hair, Joseph; Rundle-Thiele, Sharyn; Heinrich, Daniel; Lefroy, Kathryn; Parent, Michael; Toma, Boris
Dynamic Managerial Capabilities and Strategic Marketing -The Hierarchy of Capabilities
Sihvonen, Antti; Hietanen, Joel; Salo, Jari; Koivisto, Elina
Examining the Interactive Roles of Marketing, Innovation and Social Networking Capabilities on Firms' Customer-Based Performance
Sok, Phyra; O'Cass, Aron
Marketing Management Decision Making
Stewart, David
Corporate Reputation and Business Performance
Taghian, Mehdi; D'Souza, Clare; Polonsky, Michael
The Impact of Marketing Planning, Market Orientation and Service Quality on Institutional Performance; an Evidence from Indonesian Higher Education
Yeni, Yulia; Herington, Carmel
18. Tourism, Sports, Arts and Heritage Marketing | BACK TO THE TOP>
Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach
Altschwager, Teagan; Habel, Cullen; Goodman, Steve
Brand Love, Brand Image and Loyalty in Australian Elite Sport
Broadbent, Sarah; Bridson, Kerrie; Ferkins, Lesley; Rentschler, Ruth
Conceptual and Semantic Analysis in Ambush Marketing Utilizing LEXIMANCER Software Tool
Chen, Ning
The Construction of Place Citizenship Behaviour: From a Resident Perspective
Chen, Ning; Dwyer, Larry
The Role of Gender in Determining Season-ticket Holder Satisfaction
Davis, Patrick; McDonald, Heath; Karg, Adam
Sports Sponsorship in Athletics: The Athlete's Perspective
Ennis, Sean; Marck, Michael; Crawford, Catherine
Motives of Touring Independent Travellers
Gountas, John; Gountas, Sandra
Art Entrepreneurs and the Need for Entrepreneurial Marketing
Hausmann, Andrea
Doing More with Less: Understanding the Contributions of Regional Art Gallery Members
Kleinschafer, Jodie; Dowell, David; Morrison, Mark
The Impact of Service Failures and Recovery in the Hotel Industry on Destination Image
Kuenzel, Sven; Katsaris, Nektarios
Strategic Options in a Fragmented Sport Media World
Kunz, Reinhard; Woratschek, Herbert
Examining the Antecedents and Structure of Festival Loyalty
Lee, Jenny (Jiyeon); Kyle, Gerard
Destination Personality: Cross-country Comparisons
Lee, Julie; Soutar, Geoff; Quintal, Vanessa
Evaluating Consumer Response Associated with Sponsorship of Major Sporting Events in Australia
Lobo, Antonio
Identification in Popular Music: A Netnographic Exploration of Online Fan Communities
Perkins, Alicia
A Ground up Approach for Consumer Choice Behavior Model of Tourism Destination Loyalty: The Case of Cox's Bazar, Bangladesh
Shanka, Tekle; Quaddus, Mohammed; Hossain, Enayet
Understanding the Antecedent Factors of Visitors' Destination Loyalty Using Partial Least Square: A Preliminary Study of Cox's Bazar, Bangladesh
Shanka, Tekle; Quaddus, Mohammed; Hossain, Enayet
Developing a Scale that Measures the Winescape
Thomas, Ben; Quintal, Vanessa; Phau, Ian
Special Sessions | BACK TO THE TOP>
Assessing the Quality of Research Performance: Metrics Versus other Judgements
Kens, Dean (Chair)
Methods and Methodology: Are the Paradigm Wars Over?
Buchannan-Oliver, Margo (Chair)
The Development of Entrepreneurial Marketing: Is Entrepreneurship Relevant to Marketing
Morrish, Sussie; Miles, Morgan P. (Chairs)
Marketing in a Strongly Sustainable Society
Varey, Richard J. (Chair)
Doing More With Less: The New Level-Free Full Binary (Lffb) Measure and its Broad Applications
Rossiter, John R. (Chair)
Meet the Editors
Fortin, David (Chair)
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