Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is also Professor of Consumer Behaviour at The University of Manchester in the U.K. Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, marketing applications of virtual worlds and the development of visually-oriented online research methodologies.
His textbook, Consumer Behavior: Buying, Having, and Being, published by Prentice Hall is widely used in universities throughout North America, Europe, and Australasia and is now in its ninth edition. He is the first author of LAUNCH! Advertising and Promotion in Real Time (Flat World Knowledge), which is the first open platform commercial textbook. His most recent trade book, The Truth about What Customers Want, was published in October 2008 by FT (Financial Times) Press.